I learned
much on the simple key to success
in business through the study
of information system. The point
is how seriously top management
put value on customers and how
consistently his operation is
organized to meet and implement
their request promptly. Top management
must own his own mission and
vision with the heritage of his
predecessors as has been developed
from founder. Such backbone of
the company must be implemented
down to the daily operation consistently
by setting up interim targets
such as business plan, corporate
policies, supported by financial,
marketing, R & D strategies,
etc. of which plan and activities
are to be examined by financial
report at the end of year.
I have perceived cases by the
actual operation of our parentfs
divisions and its affiliates.
Companiesf style of approaching
end customers varies depending
on the volume of customers or
pricing of services or even business
customs. Yet, as Peter Drucker
mentioned in his books, value
to companies exists in the hands
of customers, not in producers,
developers, nor merchants.
This simple principle is not necessarily gained through information technology
industry business, but I fortunately happened to reach the point by being introduced
to this field at Rasna Japan Corporation which followed a similar business model
of SolidWorks Japan Corporation. I learned distribution sales channel as a typical
business model to cover a broad range of professional customers with affordable
price and provide resellers with reasonable margin and incentives. I also learned
the necessity of employing direct sale force or OEM deal on top of distribution
channel whenever business status requires such action in order to catch up or
accelerate the sale, depending on the development stage of the market.
The essential element of business success is to introduce innovative technology
in whichever style, either by own development or purchase, with a high level
of technical and commercial support in addition to the appropriate sales channel
system that is complied with a volume and quality level of customers.
My capability
to integrate all the principles must have been
fostered during my business years
in New York, where I established
Kubota America Corporation as
Vice President Planning and Marketing,
because the experience provided
me with an opportunity to learn
the Western style of business
which originates in their way
of life that is historically
fostered over the centuries.
At the same time, I also learned
many of the basics to handle
business operation, including
sales and marketing, procurement,
administration systems, international
deal with my linguistic capability
and knowledge on production system
during the decades of experience
at Kubota Corporation.
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